Every once in a while, your cafe business will experience a low season which is quite common in this sector. The number of diners you record in certain months such as December might not be the same number you record in January.
Every business has its high and low seasons but what matters is how you plan to remain afloat and keep things going even during the slow days.
While it might sound like a difficult task to turn your space into an event venue, it is one of the best ways to make money to make up for the days when the number of visitors coming to your establishment is on the lower side.
However, marketing your cafe as an event space requires patience and a proper plan. This article will outline some of the things you need to get right to attract the right clientele.
Design an Event Deck
This is the first thing you should get right. Design a professional event deck and make sure everything a client might want to know about your cafe is captured in it. The keyword here is professional; make use of a professional photographer and designer and make sure all the details are covered in the brochure.
Create Partnerships With Event Companies
Once you are satisfied with the design and layout of your event deck, the next thing is to forge relations with event companies as they are a crucial link for your business when it comes to hosting events. Having event companies on your side is one of the goals you should strive to achieve as they work hand in hand with event organisers.
Pitch to the Market
Your cafe doesn’t have to depend on event companies to always get business. There are companies you can approach on your own but always makes sure you are aware of the kind of events the company might be interested in hosting in your space.
Make Use of Social Media
There is no better way to market your space as a good place to host events than on social media. Create powerful content and get the word out there either through videos, texts, or photos. Come up with a posting schedule on how often the content appears on these platforms and at what time. Make it clear the kind of events your space is suitable for and don’t forget to talk about the menu which is usually a big part of the event. Bottom line! Once you land your first client, make sure their needs are well taken care of during the event. Always remember that first impressions matter, give them all the reasons to book your space again in the future.